Internet Marketing With Site Wide Links

Site wide links are those that are displayed throughout the website on all pages, usually at the bottom. This method of linking is usually used for websites that have a huge number of pages with relevant content that can be accessed by the search engine. These footer links are very useful while displaying single page information like press releases on the web. A web site that has many pages will be indexed according to content appearing on each page. This enhances the possibility of each page being picked up during keyword searches. The user will be interested more about the origin of the release or article. However, such links should be used wisely. A group of over 30 to 40 similar links picked up by the search engine, will raise alarms, and classify the site or page as spam. Hence, the right use of the feature must be identified. Such instances can also occur during development of blog spaces, which are intended to increase traffic towards a specific website.

The use of site wide links has been on the wane due to fears of being mistaken to be spam generating sites or those seeking rankings through "dishonest" means. However, such decisions should be taken after evaluating the volume and nature of visitors. If the clicks are observed from a wide range of pages, such links should be actively used for those pages. Search engines have their own understanding of rate of increase in traffic flow to any new website. Search engines are on the lookout for quality of content, and hence should be satisfied in their quest for novelty. Sites that fulfil these conditions, may in fact benefit through site wide links, while newcomers may fail at the same hurdle

Identify all the pages that are benefited by such site wide links, and eliminate such links from other pages. This will look much less suspicious from the search engine's point of view, while not affecting the usual traffic. The approaches of different search engines are varied, while analyzing site wide links. Some have a greater tendency than others to identify these as malicious information. A method to circumvent such problems is to combine link exchange and site wide displays between a limited number of websites.

These websites can also display one way links in a "chain", where links do not appear on more than one website. Developing two-way links may make the endorsements look biased towards both the links. Such sites must have subjects related to each other and should not appear as merely there for better search engine optimization tactics. The links displayed on pages should be very much related to the topics showed on the page and introduced in a subtle way. Other unsuspicious ways of linking include those of web designers, content developers etc, who are required by all web masters.

Such links can considerably improve web traffic. A site which is relatively new to the web, with a large number of pages, the search engine robots crawl through each page for indexing, and all the footer links displayed are identified by the engine.